Who should decide the color of Hertz Arena?
My answer:
It is their property and their money, let them make it a landmark.
If the abutting neighbors think it is annoying, Hertz could paint most of it their corporate yellow, and the parts that neighbors can see from their homes the traditional Estero colors.
Make Hertz buy a bond that would pay to have it repainted when either they are no longer the sponsor or they go bankrupt.